Reverend Guitars are challenging the concept of what we should expect from a guitar. If you are looking for a modern guitar with a vintage vibe then you better go see the Reverend!
With the recent news that Gibson has filed for Chapter 11 bankruptcy protection there has been renewed commentary concerning the death of the guitar. This is something we find mystifying because the number of craft guitar makers springing up would suggest the industry is in rude health. Amongst the best of these new upstarts challenging the old order is Reverend Guitars.
It is our feeling that the likes of Fender and Gibson are finding the current environment tough because the new guitar makers like Reverend Guitars are offering their customers something that the big companies aren’t – A unique point of difference. Why would you spend a princely sum on a Les Paul or a Stratocaster when you can get a custom built guitar set up for you for the same price or only a fraction more than it would cost you to buy A US built Strat or Les Paul. For me it is simple when the guitars are so good from the likes of Reverend Guitars and other small guitar companies why would you chose anything else.
The Reverend Guitars Story.
Reverend Guitars was founded in 1997 by Joe Naylor an industrial design professional who had turned his skill to guitar lutherie. He set up his first workshop in a small garage behind a bicycle shop in East Detroit. Drawing inspiration from his years of study in Industrial Design, Lutherie School, and professional vintage guitar repair he created the first Reverend Guitar. It was unusual in its design, but what impressed most people was the attention to detail that Joe put into the instrument.
From their rather humble origins Reverend Guitars has expanded year on year into a brand that has global presence and has garnered the attention of some of the best guitarists in the world.
Currently based in Toledo, Ohio, Reverend is run by Ken and Penny Haas. All of the guitars continue to be expertly designed by Joe Naylor, manufactured in South Korea by boutique guitar manufacturer Mirr Music, and then meticulously set up by the Reverend Guitars tech team. The tech team is led by Zach Green who initials each instrument before it goes out the door. That is a quality control job I would love to have!
What About the Guitars?
The Reverend Guitars range is extensive. You have the signature series of guitars which are models designed for some truly original guitarists. From Reeves Gabrels to Pete Anderson the signature series captures the desires of some of the biggest names in guitars. As a fan of Reeves Gabrels I can say that the Reeves Gabrels Dirtbike signature model is a work of art.
Reverend then capture the none signature guitars in two further series the bolt on and the set neck series. Again the guitars in these two series are eclectic, drawing inspiration from some classic body shapes but at the same time adding the Reverend magic to create something totally unique.
You can see just a small selection of Reverend Guitars in the slider below.
All Reverend Guitars feature some amazing features that make them very desirable guitars.
Every guitar is made from Korina wood. Korina, or White Limba, is a medium-light weight wood, highly prized for consistency and tonal qualities. Often found in boutique and vintage instruments it is a highly resonant wood and is a key factor in producing a lively, responsive instrument that is rich in harmonics.
Each guitar is loaded with Reverend Guitars own custom pickups. The pickups have been designed hand in hand with the guitars to deliver the best from the particular guitar design. The custom pickups are combined with Reverend’s Bass Contour Control. The bass contour control is a passive bass roll-off which is great for tightening up the low end, or re-voicing the pickups. It can make a humbucker sound like a single-coil, or give a P-90 that classic twang. In essence you have variable pickup voicing at your fingertips.
So what about the price tag? Well for less than £1000 you can be the proud owner of a Reverend Guitar. This is significantly cheaper than a US custom shop Les Paul and comes with all the amazing design features as standard. For me there is very little choice to be made. If it was a Gibson or a Reverend Guitar the Reverend gets my vote every time!
To find out more about Reverend Guitars check out their website for further details.
Get more stuff like this
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.