BC Rich ASM One Electric Guitar

BC Rich are well known for producing guitars for the big names in metal.  If you want your guitar pointy and mean then BC Rich are the guitar manufacturer of choice.  Just running through the names of BC Rich users is like taking a glance through a who’s who of metal with Kerry King, Zoltan Bathory, CJ Pierce and Marc Rizzo all BC Rich advocates.  Why do these guitarists all chose BC Rich?  Well it is safe to say that BC Rich focus more heavily on the guitar needs of the heavier players than just about any of the other major guitar manufactures.  And when we are talking about heavy we are not talking about size, BC Rich guitars are not for the faint hearted!  However, BC Rich also make some very affordable and excellent quality entry level guitars which would suit most players’ tastes.  The BC Rich ASM One electric guitar is just such a good example.  What the BC Rich ASM One loses in aggressive styling it makes up for in quality.

The BC Rich ASM One is firmly in the superstrat mould of guitars and, as you would expect with anything carrying the BC Rich name, really does look the business.  From the standard BC Rich pointed headstock to the flat top strat body shape this guitar knows which stable it was born in and oozes refined and understated metal quality.  The body is manufactured from Basswood, the wood of choice for budget guitars.  However, don’t let that put you off Basswood provides great resonance and sustain which you would associate with far more expensive woods.  The neck is of a bolt on construction and is crafted from a great bit of maple with a rosewood fretboard.  The fretboard has a full two octaves with 24 jumbo frets.  As you would expect from BC Rich the neck has a modern narrow/thin profile and the natural satin finish gives you a really fast playing neck.

The BC Rich ASM One is armed with two BC Rich Broad Dynamic Sonically Matched (BDSM) humbucker pick-ups in the neck and bridge position.  Try saying that in the middle of a metal solo!  The BDSM humbucker was designed by BC Rich to give a solid sound as well as being durable while delivering high output.  Well that is the technical spec anyway.  In playing terms the BDSM humbucker delivers a great tone both clean and distorted and the tonal spectrum should keep most guitarists happy.  The pick-ups can be accessed through a three way toggle switch and there are master volume and tone controls allowing you to squeeze a great sound out of the guitar.

The BC Rich ASM One is fitted with a vintage tremolo unit.  This might not suit everyone but as tremolo units go is very stable and should tolerate some mild whammy bar antics if not full on dives and pull backs.

In terms of playing experience I really liked the BC Rich ASM one.  It is a great guitar to play, has a great neck and the BDSM humbuckers really do provide a great sound.  This guitar is a more understated BC Rich instrument but that said it is a good looking guitar and would keep most aspiring metal heads happy until they can afford to progress onto an Ironbird, Warlock or Bich.  If you are not a metal head this guitar still offers a lot and so should not be discounted.  Certainly for the price you can do a lot worse.

The BC Rich ASM One is currently retailing for £239 RRP but you can purchase it now through Gear 4 Music for £199 which represents excellent value for money for what is a quality guitar.

BC Rich ASM One Electric Guitar
BodyBasswood flat top
BridgeVintage Tremolo
NeckBolt on Maple
Frets24 Jumbo frets
Nut width43 mm standard nut
Neck radius12"
Scale length648 mm / 25.5"
Bridge pickupBC Rich BDSM Humbucker
Neck pickupBC Rich BDSM Humbucker
Pickup switching3 way toggle switch
Controls1 master volume and 1 tone control
HardwareBC Rich Diecast
Recommended retail price£239
If you love this guitarBuy now for £199

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